If you're happy with the look and feel of your new store, it's time for the real work to start: begin generating sales. This guide is an overview of the most common ways to get started with building your customer base.
With over thousands to choose from our Shopify app store, apps help make it easier to manage your store and increase sales. Simply put, they help make your one person business operate like a full-fledged team!
If apps were included in your store purchase, double check in the app settings that you’ve been added as the account owner. For dropshipping stores, take the time to learn your order workflow and include your billing information in the app dashboard.
Add sales channels
Think of a sales channel as another marketplace to sell your product. Promoting your products across multiple channels ensures that your customer has a better chance of finding your store. When you connect sales channels, you’ll be able to manage your products, customers, and orders under one platform. From your store admin, head over to settings and select sales channels. If sales channels were included in your purchase, make sure you are set as the account owner and have the information to access accounts. Are you looking to reach your customers offline? Our POS app is a point of sale system to sell your products in person. This article explains more on POS features: Selling in Person.
Google analytics is a great tool to track your site visits and store performance. With this tool, you can learn more about your demographics, track how much time is spent on each site page, and review the performance of any marketing campaign or promotion. Follow the steps in this help article to set up your account: Google Analytics. The same goes for Facebook pixel. When this code is added to your store, it can track the performance of your Facebook Ads, providing valuable feedback on cost per ad spend and click through rate. Here’s more information on how to install Facebook Pixel to your store.
Optimize your SEO
Plain and simple, SEO (Search Engine Optimization) improves your search engine ranking for your store and help customers find your products and your store when they run a Google search. You’ll first want to find keywords you think your target customer will use to run their search. Check out this quick read on the beginner's guide to a keyword search.
Once you've found your keywords, learn where to add these keywords to your online store. If you don't have the time, you can use an app like SEO Doctor or SEO Manager that will assess and make these changes for you. For some inspiration, take a look at some killer examples of SEO Meta Descriptions
Next, make sure your site structure is optimized for search. This guide goes over how to optimize your site structure. Finally, once that's all taken care of, the last step is to submit your sitemap to Google so it can be indexed and crawled. Check out this SEO Checklist to work with as you cover the fundamentals.
Establish a marketing plan
To make sure you spend your dollars wisely, you’ll want to take some time to develop a marketing plan. Consider the following questions as you craft yours:
- How would you describe your brand? Think of your brand as a person. What words would best describe their personality? Write those words down.
- Why should customers buy from you? In its simplest form, it should explain your value and why customers should buy from you instead of your competitor. Include some of the words that describe your brand into this message to create your value proposition. This will help create a consistent brand message across all your advertisements and content. Check out other companies’ brand messages for inspiration.
- Who are your customers? By understanding your customers’ gender, age, location, and lifestyle, you’ll know where to focus your marketing activities and fine-tune your message.
Now that you’ve answered these questions you’ll want to choose which marketing activities will work best for your brand, products, and customer. Marketing activities can be divided into two trains of thought:
- How your customers can find your brand
- How you can reach customers
- Facebook advertising
- Google Adwords
- Pop up shops
- Markets and festivals
And finally, to measure the success of each marketing activity set a few short-term goals that you can track within your store admin analytics and reports section and Google Analytics dashboard.