Exchange automatically displays your store's total revenue for the past 12 months on your listing, however, it's up to you as the seller to let buyers know what your total profit is after expenses.
When calculating your expenses, take into account the following items:
- What is the monthly cost of your Shopify plan?
- What is the total monthly cost of apps your store is using?
- How much do you spend on advertising each month?
- Do you pay freelancers or employees?
Add up the total cost of these expenses to get your average monthly profit. Keep in mind, your listing shows the average monthly profit to give buyers a rough idea as to how much it costs to run your store and how much they could make themselves.
Including this information in your listing will greatly improve your chances of finding a quality buyer. Prepare for buyers to ask for more detailed information about your month to month expenses.